Essay on John Locke and the Enlightenment - 579 Words

This paper is about John Locke who was a philosopher in the 17-century. He was an Englishmen and his ideas formed the basic concept for the government and laws, which later allowed colonist to justify revolution. I agree with what Locke is saying because everybody should be able to have their own freedom and still respect the freedom of other people. John said, â€Å"Individuals have rights, and their duties are defined in terms of protecting their own rights and respecting those of others†. This paper will present to you information about his enlightenment, personal information, and how we as people feel about his decisions. The Enlightenment is a time in history when there was a want in greater knowledge or discovery. John had a†¦show more content†¦On August 29 1632 John Locke was born in a town named Wrington and lived in a small Somerset village. His mother died when John was at a very young age. His father was a country lawyer and died a couple years after h is mother. He went to Westminster in1646 and then Oxford in 1652. In 1666 John started practicing medicine on Lord Ashley. Ashley and Locke became known to become good friends. In 1668 Locke was elected to be in the Royal Society. The Royal Society was for improving natural knowledge. John did a lot of amazing things in his life time and he accomplished a lot and the one thing that influenced John the most was most likely to be that his parents died at a very young age and that usually has a great effect on children that can later lead into adult hood. John went into government when he became friends with the first earl, a high bishop noble, of Shaftesbury, where he defined natural rights as life, liberty, and property. When he defined the natural he affected Americas Founding Fathers. He wrote two major books to the government called First and Second Treatise. These books were written to defend the Glorious Revolution. In the second treatise he explained to them that men and wom en were free to pursue and defend their own interest. This led to a brutal war. Locke note that the only way out was to make a social compact. What it means is that people will have freedom to themselves with having a government and laws.Show MoreRelatedJohn Locke Enlightenment1191 Words   |  5 Pages The Enlightenment was a time of discovery and innovation, for political and personal philosophy. The main purpose of the enlightenment was to understand the world through different approaches this was a time where knowledge was learned and gained throughout this time especially through a philosopher called John Locke who had ideas on freedom of religion and the rights of citizens and also wrote two books in order to show his points those books are called â€Å"Two Treatises of Civil Government† and â€Å"AnRead MoreThe Enlightenment Theory Of John Locke1627 Words   |  7 PagesThe Enlightenment theory philosophies of John Locke offered a future that could drastically chang e government, economic and social ideals. Thomas Jefferson borrowed liberally from the enlightenment theory from John Locke, specifically focusing on Locks theories of the equality of men, natural rights, and that people should have a say on how the government treated people. Jefferson created a draft document created a bold experiment, America. The enlightenment philosophy of John Locke theorized thatRead MoreJohn Locke And The Enlightenment Era2187 Words   |  9 PagesThe Enlightenment Era was an era of brilliance skepticism and innovation for the world we humans live on. Ranging from Thomas Hobbes to Rousseau, the Enlightenment Era has revealed many brilliant minds, including the best philosopher of the said time, John Locke. A philosopher and a physician, John Locke was introducing ideas that to others, seemed ridiculous; however, these ideas and beliefs are the ideas that have led our society to the current state we live in. The influence and principles ofRead MoreThe Enlight enment By Thomas Paine And John Locke1709 Words   |  7 PagesFinal Paper: The Enlightenment The eighteenth century embraced the beginning of an opinionated movement for new thinking about once unquestioned truths and actions. This movement, known as the enlightenment was more than a period of advanced ideas, as this unfamiliar way of thinking also lead to a change in the way that people began to operate within society. The ambition was lead by the attempt to break free from the past, overturning old ideas and moving forward. Enlightenment thinkers helpedRead MoreThe Enlightenment Period : John Locke And Rousseau s Separation Of Powers1235 Words   |  5 PagesThe Enlightenment period, a time when reason was used to find out truths about human beings, took place from 1650-1800, during the eighteenth century. This time in history brought theories about scientific revolution, brought new ways of thinking amongst the people, and human reasoning brought questions of beliefs and ideas amongst society. The Enlightenment was a shift in time, a time where equality was to take stand , where people would be influenced to break away from their miseries. John LockeRead MoreClassical Liberalism And The Enlightenment1244 Words   |  5 PagesPaper #1: Classical Liberalism Classical liberalism is the transition from focusing on government to focusing on the rights of individuals. This transition came about during the time of the Enlightenment in the eighteenth century. The Enlightenment period was when man started to have more faith in his own reasoning. People began to look for evidence on their beliefs themselves and to find proof on these beliefs, so that they could come up with their own opinions on things. One way that they didRead MoreThomas Hobbes And The Enlightenment878 Words   |  4 Pagespeople who will help him govern. This is hard to imagine, but Enlightenment thinkers expressed their opinions on different questions related to this. The Enlightenment was an era from 1600 to 1800. It was a break from strictness of the Catholic Church and a period of intelligence and business growth in Europe. It grew out of the Renaissance, especially humanists. During this era, there were philosophers who were known as Enlightenment thinkers. They though t about two questions. First, are peopleRead MoreInfluence Of Enlightenment On The American Revolution898 Words   |  4 Pages The ideas of the Enlightenment influenced the American Revolution and the formation of the American Government in several different ways. The Enlightenment period initiated several new ideas about freedoms and rights. These ideas were discussed in meetings called salons in France, where they discussed new ideas. There were many influential philosophers from the enlightenment periods, Thomas Hobbes, Montesquieu, Adam Smith, Voltaire, John Locke, and Rousseau. Thomas Hobbes believed that all peopleRead MoreJohn Locke : The Most Influential Philosophical And Political Thinker917 Words   |  4 PagesThe Key to Locke John Locke â€Å"proved to be the most influential philosophical and political thinker of the seventeenth century† (Kagen 213). He lived in a period of great political change; Locke’s upbringing came to influence his philosophies, and these ideas had much significance in regards to the Enlightenment. Locke was born on August 29, 1632 in Wrington, Somerset (John Locke 9: 478). Early on came the outbreak of the English Civil War. Anglican and possessing Puritan sympathies, Locke’s father

Marketing Management Brand Community

Question: Discuss about theMarketing Managementfor Brand Community. Answer: Introduction Brand communities are those groups of people who share their intereststowards a particular brand and their significant traits like consciousness, traditions and a sense of ethical responsibility. Consumers mostly shape into these communities to share their brand experiences and stand for aunified group that mirrors the brands values.Brand communities generally consist of a brand, which exclusively distinguishes its consumer base and procedures for consumers to connect in a public event of the brand (Habibi, Laroche,and Richard 2014). Every brand has their exclusive defining qualities that their consumer base also reflects and the situation is vice versa. For instance, Harley-Davidson riders reflect the freedom, individuality and rebellious image of the brand in their leather attires. Issues Brand Managers, when trying to identify a brand community or its members, face serious problems due to different definitions of the same concept by various authors.Muniz and OGuinn provided the first definition in 2001, who argued that these communities are comprised of three core components: shared awareness, traditions and beliefs, and a sense of ethical responsibility(Habibi, Laroche, and Richard 2014). However, this definition is only apt for a handful of consumer products like Harley-Davidson, Apple Inc, etc. It excludes feelings like shared community in a brand. For instance, Starbucks lovers and regular consumers feel a sense of community towards fellow lovers, excluding ethical responsibility sense. Consumers frequently visiting a shop most likely feel a sense of identification with fellow regular consumers.This sense goes beyond the basic brand loyalty and entails social comparison and distinction (Stratton and Northcote 2014). Past brand communities, entrepreneurs have also defined the emerging purchasers tribes: agencies of humans emotionally linked by equivalent consumption standards and treatment, who employ the social linking price of merchandise and repair to generate a group and convey identification (Cova,Kozinets and Shankar 2012). They distribute their concentration and generate an equivalent social universe mature with its possession of principles, rituals, language and hierarchy. Difference between a tribe and a community are: The community is constructed around a precise brand or product The tribe specializes in the connection between its members the patrons (Taute and Sierra 2014). The concept of consumer tribes clearly goes back to the 1980s: French sociologist Maffesoli claimed that in post-modern society individuals built tribes to interchange missing social constructions and a lot of those tribes comprised comprehensive social consumption rehearsals. As antique automobile owners loved their items collectively, they recognised each other based on the proprietor ship of an antique vehicle. Brand communities alternatively are not thinking about a vast product class, however on much targeted manufacturers. Probably, brand communities are subsections of tribes. Naturally, the two perceptions are connected, however targeted: The brand communities make a specialization of the brand, a tribe on a much broader product kind. In different words, if entrepreneurs centre of attention is particularly on their own brand community, they are at hazard of no longer attaining out of other tribe individuals, and possibly distancing tribe and brand community contributors. Correctly, it is customarily most vital to centre the attention now not just on one tribal assembly website as extraordinary tribal assemblies include exceptional attitudes to a variety of brands (Goulding Shankar and Canniford 2013). Absence test is applied in situations by brands that want to test brand loyalty and come backif possible with a bang. In such situations, brand communities might break away, move on to some other product (in case of products having multiple competitors), and continue as a community. In case of popular and powerful brand, which no substitute can match up to, the brand community would break up and find a substitute, but would no more interact as a brand community, as the other brands symbolic power is not as powerful as the original product and cannot garner equal devotion.It is the function that works, and not the brand name. The USP or Unique Selling Proportion of a product or a brand is the kind of service it can provide and how well it can cater to the needs and preferences of consumers. In that case, absence test does not work for all (Marzocchi, Morandin and Bergami 2013). Diversification test is applied where absence test does not work. This test is applied to every brand community to pass off like a brand community. It is actually the testing of brand loyalty, not brand community. This test is to see if a corporation or franchise assembles a new and diverse merchandise, then how would the customers behave, would they accept it and include it in the existing brand community, or reject it totally. Accepting would mean the customers are really a part of the brand community. For instance, Apple have a diverse range of products and a string loyal customer base. They fit the criteria of brand loyalty. If the brand loyalty transcends a particular product then the function of the brand community fits; if it does not then it is clear that product is central to the brand and instead of brand community an activity-based community functions.It is thus evident that the diversification test also is hypothetical like the absence test, and does not fulfil the requir ements of identifying a brand community (Kim, Phelps and Lee 2013). Recommendations and Conclusion Identifying a brand community needs identifying the conditions, purpose and governing situations in communities. Brand communities must have a sense of emotional safety, belonging and identification. The influencing factor must be present from both the community and member's side. Adding value to the community members in turn adds value to the whole community. Brands must keep in mind that joining existing conversations increases opportunities of better engagement with the customers, in turn building a better brand name and community. Judging the direction of the brand is crucial to understand if it is actually a functioning community or not. The whole process asks for time and patience, and understanding of consumers. References Taute, H. and Sierra, J., 2014. Brand tribalism: an anthropological perspective.Journal of Product Brand Management,23(1), pp.2-15. Cova, B., Kozinets, R. and Shankar, A., 2012.Consumer tribes. Routledge. Goulding, C., Shankar, A. and Canniford, R., 2013. Learning to be tribal: facilitating the formation of consumer tribes.European Journal of Marketing,47(5/6), pp.813-832. Habibi, M.R., Laroche, M. and Richard, M.O., 2014. Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities.International Journal of Information Management,34(2), pp.123-132. Habibi, M.R., Laroche, M. and Richard, M.O., 2014. The roles of brand community and community engagement in building brand trust on social media.Computers in Human Behavior,37, pp.152-161. Kim, H., Phelps, J.E. and Lee, D., 2013. The Social Cognitive Approach to Consumers' Engagement Behavior in Online Brand Community.International Journal of Integrated Marketing Communications,5(2). Marzocchi, G., Morandin, G. and Bergami, M., 2013. Brand communities: loyal to the community or the brand?.European Journal of Marketing,47(1/2), pp.93-114. Stratton, G. and Northcote, J., 2014. When totems beget clans: The brand symbol as the defining marker of brand communities.Journal of Consumer Culture, p.1469540514528194.